Your listening to the smooth sounds of 88.9 on your FM radio dial. Reaching out to our listeners down in Pinamar and all the way up to Parque del Plata. This is Radio Marindía saying, "Good Morning, Uruguay"!
Okay, I guess that's the extent of my radio career. I just couldn't help myself! I had better leave the disc jockeying to the professionals, like El señor Mario Mautone, the Director/owner and D.J. of the radio station Radio Marindía. To be fair, I hear that his wife, Ana María Alvarez also shares in some on-air announcing.
One of the first things I learned, was that the call numbers or frequency had changed! In April of this year (2011), after applying for a license, the licensing board upon approving their station, changed the frequency from 106.3 FM to 88.9 FM. Mario said you have to apply to the President of the Republic to get radio stations licensed. They (Radio Marindía) just hadn't changed the house name yet to the new dial number, even though it changed 8 months ago. Welcome to Uruguay!
I asked Mario, what his job description or profession is called and he said that he is a communicator or comunicador in El Español. He explained that, that meant more than just announcing things but involved a two way line of communication, a give and take, an interactive form.
He first became interested in radio and announcing when he was just a boy, at 5 years old. He used to get the family records out and set up a pretend station. Using a microphone he would introduce the songs and talk away, playing at being a DJ. He has been at it for 40 years!
Mario has that typical smooth sounding announcer voice! Not so much in person but over the radio he really pours it on.
The station's broadcast hours are from 7AM (in the morning) to 12PM (midnight) a nice long day. The programs are set up on the computer and pre-recorded. With advertising, announcements and music preselected.The station is set up in his garage. He says the whole neighborhood, as well as, his individual neighbors, help to contribute to the station and it's programming.
I asked about advertising and announcements. He said that community events and clubs or any news worthy items can be mentioned over the radio and are announced for free. Businesses can advertise on the station for a small fee. Recently the station asked for donations to upgrade their equipment. This station uses a very large antenna on their garage roof that reaches the airways of this and the neighboring communities previously mentioned. They also use the internet. So their listeners are far flung. The whole world can hear using the internet says Mario. Their site is radiomarindia.blogspot.com It claims to be the first on-line radio station in the area.
He believes his audience is in the 30 year and up age bracket. He loves all music. His lineup of music includes melodies, music from the 1950s, '60s and '70s. Also, Brazilian and Jazz! Music International is included because he loves all types of music.
His daughter, Leticia, I met on a previous visit. I haven't gotten a chance to meet her mom, his wife, Ana yet. However, the whole family is just charming, you can tell.
Reaching out to people is something I do via the internet (our blog) and meeting them face to face, door to door. Reaching out to people using the internet and via the airways is something that Mario Mautone does very well! I was happy to have the opportunity to get to know my local radio station, Radio Marindía!